emoney.com.mt

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*Do you know what a Cybersquatting is?

Cybersquatting is the act of registering, using, or selling a domain name with the intent of profiting from someone else’s trademark or brand. This unethical practice often targets businesses or public figures by purchasing domain names that closely resemble their identities, hoping to exploit their online presence. In many cases, these domains are held hostage and offered back to the rightful owner for an inflated price.

Victims of cybersquatting may face reputational harm, customer confusion, and even financial loss. These situations can disrupt operations and typically require legal action, such as the Uniform Domain-Name Dispute-Resolution Policy (UDRP), to resolve. Even if legal success is possible, the process can be time-consuming and expensive.

Often involves domains with slight misspellings of well-known trademarks
Can be used to extort money or mislead users through fake websites

Laws have been put in place in many countries to combat cybersquatting, but awareness and proactive domain management remain essential strategies for prevention. Monitoring your brand’s digital footprint and securing related domains early can help reduce the risk. Educating your team about domain name threats is also a smart step in safeguarding your online identity.

If you’re interested in learning more, check out our article on how to identify and protect your brand against cybersquatting.